XY Ranch celebrates 100 years of raising livestock

Aug 14, 2023

The Bouffioux family of Fort St. John is being honoured with a Century Farm Award, recognizing its contribution and dedication to agriculture in British Columbia since 1916.

The family-run XY Ranch, named for the XY cattle brand of the time, began its farming story more than 100 years ago. Through the years, the ranch has won multiple awards for quality, including Best in B.C. at the AgAware B.C. competition and others, such as the B.C. Agricultural Council, Canadian Bison Agribition Show and Wildrose Bison Show.

It all started in 1913, when family patriarch George Bouffioux travelled through Fort St. John on his way to the Klondike from his home in Wisconsin. Old George is known to have said: “Anyone can see there is a gold mine in farmland here.”

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.