XY Ranch celebrates 100 years of raising livestock

Aug 14, 2023

The Bouffioux family of Fort St. John is being honoured with a Century Farm Award, recognizing its contribution and dedication to agriculture in British Columbia since 1916.

The family-run XY Ranch, named for the XY cattle brand of the time, began its farming story more than 100 years ago. Through the years, the ranch has won multiple awards for quality, including Best in B.C. at the AgAware B.C. competition and others, such as the B.C. Agricultural Council, Canadian Bison Agribition Show and Wildrose Bison Show.

It all started in 1913, when family patriarch George Bouffioux travelled through Fort St. John on his way to the Klondike from his home in Wisconsin. Old George is known to have said: “Anyone can see there is a gold mine in farmland here.”

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.