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Farms.com Home  › Videos ›  Crops

Ag Matters Podcast - Episode 2: Why Public Trust Matters

Nov 08, 2024

Video: Ag Matters Podcast - Episode 2: Why Public Trust Matters

In this episode, we explore the topic of public trust in agriculture with two incredible guests: Susie Miller from the Canadian Roundtable for Sustainable Crops and Jackie Dudgeon-MacDonald, a lifelong farmer and advocate for Canadian farming.

Susie provides insights into the role of policy and industry standards in supporting sustainability and transparency, highlighting how collaborative efforts shape Canadian crops' future. Jackie shares her unique experience as a farmer managing grain and cattle operations, balancing family life, and navigating direct-to-consumer relationships. Together, they unpack the meaning of public trust, the importance of transparency in farming practices, and how meaningful connections with consumers can strengthen the bond between farmers and the public.

This episode offers a real, behind-the-scenes look at how Canadian agriculture is striving to earn and maintain consumers' trust—now and for future generations.

 

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