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Dr. Jordan Wicks: Pork Quality & Consumer Appeal

Aug 26, 2024

Video: Dr. Jordan Wicks: Pork Quality & Consumer Appeal

In this episode of The Swine it Podcast Show Canada, Dr. Jordan Wicks, Assistant Professor and Extension Specialist at the University of Nebraska-Lincoln, explores the intricacies of pork quality and the challenges faced by the industry. She shares insights on how genetic selection, consumer preferences, and processing techniques impact pork quality and discusses potential solutions for improving consumer satisfaction. Don’t miss out—listen now on all major platforms for strategies to enhance pork quality and market success.