3 Farm Show Questions for Tony Marchese
By Farms.com Media Team
The large American flag marking the Bush Hog exhibit at the National Farm Machinery Show is symbolic of the company’s iconic status and proud history as a leading manufacturer of rotary cutters, finishing mowers, landscape tools and tractor-mounted implements for over 60 years now.
And it’s Tony Marchese’s goal to retain the company’s leadership position in the rotary cutter market, and continue to expand in other areas.
The Selma, Alabama-based V.P. of sales and marketing took 10 minutes from his busy schedule at the recent Louisville show to update Farms.com on the brand that is synonymous with rotary cutters and cutting itself, having invented the brush mower over a half-century ago.
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| Tony Marchese with Bush Hog at the NFMS in Louisville, Ky. |
Farms.com: Why is Bush Hog here at the NFMS?
Marchese: “It’s an important part of our marketing and sales strategy, to be here at the largest farm show in the nation.”
Farms.com: How’s business?
Marchese: “Business is very good. We are in the price niche that is still very active within a down ag cycle. Anything priced about $25,000 and below is active. What’s really struggling is big ag, and we don’t really fall into that category.”
Farms.com: How are you connecting with customers when you’re not here at the show?
Marchese: “Our principle focus today is to connect with our end-user customer base. We use print advertising, TV, and we use select social media channels. Our goal is to connect one-to-one with our customers, to ensure that Bush Hog remains No. 1 in the rotary cutter market.”
Bush Hog sells its ag products through a network of approximately 1,800 active dealers throughout North America, supported by a team of nearly 50 sales representatives. The company operates five distribution centers across North America, and its products mow more than 30,000,000 acres annually.