Canadian animal rights group unveils provocative ad campaign

May 17, 2013

Mercy for Animals Canada launches ad campaign on public transit

An animal rights group – Mercy for Animals Canada started a national ad campaign to be displayed on public transit attempting to compare farm animals to beloved pets like cats and dogs.

The controversial ads began this week in major cities like Calgary, Montreal, Vancouver, Ottawa, Winnipeg, Halifax, and Saskatoon. The ads will be displayed on buses, subways and light rail.

The ads will feature a puppy beside a piglet, a kitten beside a baby chick and a dog beside a cow. The say “Why love one but eat the other?” The activist group’s aim is to promote vegetarianism. The group is also making the claim that 95% of the 700 million animals raised for human consumption in Canada suffer cruelty. It is yet to be determined how the activist group came up with this figure.

A spokesperson with the Manitoba Pork Council says people can make their own choices on what to eat, noting that humans are omnivores that typically have a diet that consists of a healthy balance of grains, vegetables and meat.

Video: What Does 20 MILLION Hogs a Year Look Like?

?? The Multi-Plant System Processing 20 Million Hogs Annually in the Midwest JBS USA operates multiple large-scale pork processing facilities across the Midwest, including major plants in Iowa, Minnesota, and Indiana. Combined, these facilities have the capacity to process approximately 20 million hogs annually.

Each plant operates high-speed automated slaughter systems capable of processing up to 20,000 head per day, followed by fabrication lines that break carcasses into primals, sub-primals, and case-ready retail products.

Hog procurement is coordinated through electronic marketing platforms that connect regional contract finishing operations and independent producers to plant demand schedules. This digital procurement system allows for steady supply flow and scheduling efficiency across multiple facilities.

Processing plants incorporate comprehensive food safety systems, including pathogen intervention technologies, rapid chilling processes, and integrated cold-chain management. USDA inspection is embedded throughout the harvest and fabrication stages to ensure regulatory compliance and product integrity. Finished pork products — from bulk primals to retail-ready packaged cuts — are distributed through coordinated logistics networks serving domestic and export markets.