Canadian animal rights group unveils provocative ad campaign

May 17, 2013

Mercy for Animals Canada launches ad campaign on public transit

An animal rights group – Mercy for Animals Canada started a national ad campaign to be displayed on public transit attempting to compare farm animals to beloved pets like cats and dogs.

The controversial ads began this week in major cities like Calgary, Montreal, Vancouver, Ottawa, Winnipeg, Halifax, and Saskatoon. The ads will be displayed on buses, subways and light rail.

The ads will feature a puppy beside a piglet, a kitten beside a baby chick and a dog beside a cow. The say “Why love one but eat the other?” The activist group’s aim is to promote vegetarianism. The group is also making the claim that 95% of the 700 million animals raised for human consumption in Canada suffer cruelty. It is yet to be determined how the activist group came up with this figure.

A spokesperson with the Manitoba Pork Council says people can make their own choices on what to eat, noting that humans are omnivores that typically have a diet that consists of a healthy balance of grains, vegetables and meat.

Video: Cleaning Sheep Barns & Setting Up Chutes

Indoor sheep farming in winter at pre-lambing time requires that, at Ewetopia Farms, we need to clean out the barns and manure in order to keep the sheep pens clean, dry and fresh for the pregnant ewes to stay healthy while indoors in confinement. In today’s vlog, we put fresh bedding into all of the barns and we remove manure from the first groups of ewes due to lamb so that they are all ready for lambs being born in the next few days. Also, in preparation for lambing, we moved one of the sorting chutes to the Coveralls with the replacement ewe lambs. This allows us to do sorting and vaccines more easily with them while the barnyard is snow covered and hard to move sheep safely around in. Additionally, it frees up space for the second groups of pregnant ewes where the chute was initially.