Loblaws had to issue an apology online after a text message as part of a digital flyer campaign encouraged shoppers to bypass farmers’ markets.
“The text was meant to direct customers to our NoFrills local summer produce program,” Loblaws said in its apology on X. “However, the message in the text didn’t match the spirit of the campaign for this we sincerely apologize.”
On July 20, Ontario subscribers to No Frills’s digital flyer received the following text:
“Skip the line at the farmers’ market. We have fresh produce at low prices. Shop now,” the message said, accompanied by a