How do changing consumer eating habits impact farmers?

Sep 24, 2015

How will farmers meet the demand to feed 9 billion people?

In 1867 in Canada, when our nation began, 41% of labour jobs were on the farm. Today, less than 1% of the population are farmers – and that number continues to fall. Production farming, organic farming, urban farming – what will allow society to feed a population that continues to increase?

How will we produce enough food to feed 9 billion people? As poverty declines, consumption of proteins increases as well, so it is not just a growing population, consumers’ food habits are changing, placing even more demands on the food system. There are fundamental changes currently underway to food consumption in western countries. How will these trends impact food in the future?

Country Heritage Park is a group determined to preserve the history of our agricultural past, and more importantly, determined to show us the future of agriculture. On October 6th, Country Heritage Park is holding the first in a series of events on the Future of Food & Farming 2041. It will explore the changes and choices we are faced with as a society at both the global and local level with regard to the food we eat. The forum will explore a number of key issues such as creating a food future that’s better for people, profit, and the planet, as well as food design and innovation in the future.

The forum will also explore the challenges and opportunities to food security, climate change, land use and the environment, as well as how changing social values are impacting consumer behaviour related to food.

One of the keynote speakers at the event is Mike Lee. Lee runs a group that specializes in innovative design thinking for food products, experiences, and the creation of retail and foodservice concepts. Lee was part of a group that created “the Future Market” a grocery store in the year 2065 that demonstrates how very different consumer habits may be in the future. According to Lee, “we must implement massive structural shifts of innovation in our food system, without this there is no way to address the current, far less the future needs of people, planet and profit. Food & farming are the engines of society, they drive all other innovation.”

Farms.com is a proud sponsor of the Country Heritage Park, as well as the Future of Food and Farming Forum series.

For more information, visit Future of Food & Farming 2041:

http://www.countryheritagepark.com/whats-happening/future-of-food-and-farming-forum/

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.