National Barley Council Created

Apr 17, 2013

Barley Council of Canada Incorporates

For the first time in Canada, the barley industry will have a national voice with the creation of Barley Council of Canada (BCC). The group announced on Wednesday, that it will be formally incorporating and will be representing farmers and barley industry members.

"This is the first time in history the entire value chain has been brought together from coast to coast on a Board of Directors." said Brian Otto, BCC chairman. "We are proud to move forward as the national voice for barley."

The BCC says that it will be focusing on five key areas moving forward: innovation and research, crop production practices, market development, increasing market understanding, and communication in the industry.

Federal Agricultural Minister Gerry Ritz took the opportunity to congratulate the BCC on its incorporation and says that he looks forward to working with the group to represent barley farmers.

The newly minted BCC says that it’s eager to implement project initiatives.

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.