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ABP looking for Peace Country ranchers for a living labs research project

Alberta Beef Producers (ABP) is looking for ranchers from the Peace Country to take part in its living labs research project.

Living labs include producer expertise and ABP wants to look at best practices for climate resiliency.

Lead in beef production and extension Karin Schmid said there are several ways ranchers can help.

“This would be helpful for us if they’re interested in potentially obtaining data on the impacts of a practice change, validating how certain practices might improve productivity and/or profitability or environmental benefits, maybe even explore the integration of crop and livestock production systems,” Schmid said.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

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In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.