AEM Elects Linda Hasenfratz of Linamar Board Chair, Announces 2025 Officers

Nov 28, 2024

The slate of 2025 officers and directors elected to the Assn of Equipment Manufacturers (AEM) Board of Directors and Agriculture and Construction Equipment Sector Boards has been announced, after their election at the Nov. 13-15 Annual Conference.

The officers of the organization include: Chair: Linda Hasenfratz, Executive Chair, Linamar; Vice Chair: Phil Kelliher, Senior Vice President, Caterpillar; Treasurer: Melvin Porter, President and Chief Executive Officer, Link-Belt Cranes; Ag Chair: Greg Petras, President, Kuhn North America; CE Chair: Eric Sauvage, President and Chief Executive Officer, LBX Company; and Secretary: Megan Tanel, President, AEM.

“We are thrilled to welcome our officers and both new and returning directors for 2025, and we want to extend our heartfelt thanks to them and their companies for their steadfast support of AEM’s mission,” said Megan Tanel, president of the Association of Equipment Manufacturers. In a Nov. 25 news release announcing the officers, she added, “The success and progress of AEM relies on the unwavering dedication of our volunteer leaders and the strong participation of our members. Their commitment and contributions drive the industry forward, empowering us to deliver exceptional service and programs that truly benefit our members and the equipment manufacturing industry.”

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Video: Why Seed Analysts are Thriving Under Seeds Canada

Last month in Edmonton, Alta., industry leaders and stakeholders gathered to discuss the evolving landscape of the seed industry at Seeds Canada’s annual conference. Among them was Sarah Foster, president of 2020 Seed Labs and the new vice-president of Seeds Canada.

Foster, who has been on the board of Seeds Canada for over a year, has witnessed firsthand the challenges and opportunities that come with the formation of the organization. Seeds Canada was established just over three years ago through the merger of multiple seed industry groups, including the Commercial Seed Analysts Association of Canada (CSAAC). Since then, the organization has been working to define its priorities and solidify its role in the industry.

“The challenge has been allowing the dust to settle after the merger,” Foster explained. “We’ve been focused on identifying what our priorities should be and ensuring that our members, especially the seed analysts, are getting what they need to continue their professional work.”

One of the recent highlights was a pre-conference event where the three major seed labs in Alberta — 20/20 Seed Labs, SGS Canada and Seed Check — opened their doors to members. The event saw a record number of seed analysts and business professionals in attendance. Foster emphasized the importance of this transparency, stating, “It’s crucial for people to see what goes on behind the scenes. We’re an open book now, and that openness helps build trust and understanding within the industry.”

The event also featured an environmental scan and a series of discussions that fostered strong communication among attendees. According to Foster, the dialogue was both encouraging and inspiring.

“A lot of people were really inspired by the fact that Seeds Canada is moving ahead with its agenda. The seed analysts, who have always worked diligently in the background, are now being recognized more prominently,” she said.

Before the merger, seed analysts were represented by CSAAC. Now, as part of Seeds Canada, they are finding their place within the larger organization. Foster believes that the integration has been successful, noting, “I think we’re thriving. You only need to look south of the border, where similar consolidations are happening.”

As Seeds Canada continues to evolve, Foster remains optimistic about the future. “I want to be totally transparent with anyone who is a seed analyst — I’ve got your back. We’re moving in a positive direction, and we’ll do everything we can to meet the needs of our members,” she said.

AEM Elects Linda Hasenfratz of Linamar Board Chair, Announces 2025 Officers

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Video: Why Seed Analysts are Thriving Under Seeds Canada

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