Ag In Motion Discovery Plus A Virtual Success

Jul 28, 2020

Ag in Motion's virtual Discovery Plus event wrapped up on Saturday.

Organizers are pleased with how it all turned out. Show Director Rob O'Connor says about 9000 people took part in the online sessions.

"I thought the variety of the program was a good thing for us because we had ranchers and farmers from across the Prairies participating in the different sessions."

He notes the online platform worked really well.

"When it was all said and done I would properly term this event more as a giant convention because of the number of sessions and presentations that we had. We saw a lot of people logging on to watch presentations for half an hour and then go and come back in a few hours to watch other presentations."

He says it was the first time in North America that a farm show of this magnitude went digital.

O'Conner notes they also had organizers from shows in the US, Germany, India and Australia go online to check out the event to see how it worked.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.