CALGARY, — Following a competitive review, Bayer Crop Science Canada has expanded its portfolio of business with McCann Worldgroup Canada.
Bayer Crop Science Canada conducted a closed pitch among its Canadian roster of marketing communications agencies with the goal of consolidating its business in order to provide greater synergies across its entire product portfolio. After a comprehensive pitch process, McCann successfully defended their Crop Protection business and picked up Agency of Record responsibilities for the Seeds and Traits portfolios, as well as Bayer’s digital agriculture platform, Climate FieldView™.
“We’ve been working with McCann since 2011, and we are pleased to take that relationship to the next level by awarding them our full portfolio of brands,” said Lauren Davis, Marketing Communications Manager at Bayer Crop Science. “It was very important for us to consolidate our marketing communications with one agency because, now more than ever before, we are able to offer a full range of solutions to Canadian farmers.”
Added Davis, “The Ag category is complicated, and McCann has built an integrated team that deeply understands our business. We have a lot to accomplish and they proved they are ready to take us where we want to go.”
“We are thrilled with this news,” said Simon Sikorski, CEO of McCann Worldgroup Canada. “The Bayer Crop Science business is very meaningful to us because agriculture is so important to our country. We’re proud to be a part of helping Bayer shape the future of agriculture through innovation, sustainability and digital transformation.”
Added Karen Pearce, President of McCann West, “This is an incredibly meaningful partnership for us as we continue to work with Bayer to support the Canadian Grower into the future. Over the years and through this process we have created a passionate team who are united by the mission to help our farmers grow healthy, safe and affordable food in a sustainable way.”
About McCann Worldgroup Canada
McCann Worldgroup Canada (MWGC) is a leading integrated marketing communications agency comprised of McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (brand experience), McCann Health (professional/dtc communications) and CRAFT (global adaptation and production). With offices in Toronto, Montreal, Calgary and Vancouver, the agency has been continuously ranked among the top in Canada since 1915, and that success continues as earlier this year McCann Canada was once again named to Strategy Magazine’s Agency A-List and was the most winning Canadian agency at Cannes. We are part of the Interpublic Group (NYSE: IPG). For more information, please visit www.mccann.ca.
About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2018, the Group employed around 117,000 people and had sales of 39.6 billion euros. Capital expenditures amounted to 2.6 billion euros, R&D expenses to 5.2 billion euros. In Canada, Bayer Crop Science offers growers a wide choice of tailored solutions with an integrated product portfolio of crop protection products, seed treatment technologies, plant biotechnology and digital farming solutions. For more information, go to www.bayer.ca
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