Farms.com Home   News

Beef Producers Could Have More Precise Way to Manager Herds in the Future

Beef producers in the future could have a more precise way to determine the productivity of their cattle, thanks to a collaboration between Mizzou Engineering and the College of Agriculture, Food and Natural Resources (CAFNR). The project aims to provide a better understanding of how a herd’s environment and management impact productivity, Decker said. Researchers will predict factors such as a cow’s size—surface area to volume ratio—skeletal structure, fat resources and hair coat using 3-D image data. Further, they will create DNA predictions of these traits. This is important for successful beef production, which relies on continual reproduction.

Click here to see more...

Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.