CCA launches new brand identity

Jul 08, 2022

On Thursday, the Canadian Cattle Association (CCA) launched a new brand identity.

Formerly the Canadian Cattlemen’s Association, the brand refresh includes a new CCA logo created with inspiration by key elements of importance to the organization: our country, our cattle, and our environment.

This refreshed logo, visual identity and positioning reaffirms CCA’s commitment to supporting communities, embracing innovation and contributing to the overall sustainability of Canada’s food system.

“For 90 years, CCA has been the voice of beef farmers and ranchers across the country,” said Reg Schellenberg, CCA President. “Our organization has grown to include the 60,000 members we represent today. It is important that our name, logo and brand also grow and be reflective of how our organization has evolved.”

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Video: Air Command Section Control for Pro-Force Spreaders

This patented section control system uses air to divert material on to different areas of the spinner disks for precise 4-section control, for an economical design by eliminating the need for added conveyor belts or movable spreader components. The section control uses the Raven RCM ISOBUS controller and a customer’s field boundary and coverage map to automatically turn off any of the four sections at any time to avoid applying valuable fertilizer in areas where it’s not needed.

This results in fertilizer savings which means more money in your pocket for a maximum Return On Investment. The powerful blower fan sends air through a 4-section manifold while the conveyor automatically speeds up or slows down as sections are turned on or off for consistent and precise fertilizer application.

• The revolutionary patented Air Command section control utilizes a pneumatic system to accurately place fertilizer onto the spinner disks to give you individualized 4-section control of your spread pattern.

• Pinpoint accuracy of four individual sections allows you to operate the system with ease. This robust design with few moving parts offers no gimmicks, just real-world results.

• The new Air Command section control option is available on pull-type models 2250 and 1850 with the new PTO drive system, and on 1450, 1250 and 1050 pull-type models with standard single hydraulics.

• Continue to do it all with the Unverferth pull-type Pro-Force Spreader. Use the Air Command section control for spreading fertilizer and in-seeding applications, while converting to single-section lime or litter application in a matter of minute