CCA launches new brand identity

Jul 08, 2022

On Thursday, the Canadian Cattle Association (CCA) launched a new brand identity.

Formerly the Canadian Cattlemen’s Association, the brand refresh includes a new CCA logo created with inspiration by key elements of importance to the organization: our country, our cattle, and our environment.

This refreshed logo, visual identity and positioning reaffirms CCA’s commitment to supporting communities, embracing innovation and contributing to the overall sustainability of Canada’s food system.

“For 90 years, CCA has been the voice of beef farmers and ranchers across the country,” said Reg Schellenberg, CCA President. “Our organization has grown to include the 60,000 members we represent today. It is important that our name, logo and brand also grow and be reflective of how our organization has evolved.”

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Video: Reducing Nursery Feed Costs Without Losing Performance - Dr. Julian Arroyave

In this episode of The Swine Nutrition Blackbelt Podcast, Dr. Julian Arroyave, a research swine nutritionist at Carthage Innovative Swine Solutions, discusses nursery feed budget strategies designed to reduce costs without compromising pig performance. He explains trials comparing high, medium, and low phase 1 and phase 2 feed budgets, including commercial validation data showing improved income over feed cost when lower-budget programs were applied under healthy herd conditions. Listen now on all major platforms!

Click here to read the full research article: https://academic.oup.com/tas/article/...

"Results showed that the low-budget program increased income over feed cost by $1.48 per pig."

Meet the guest: Dr. Julian Arroyave / julian-arroyave-jaramillo-638740129 is a research swine nutritionist at Carthage Innovative Swine Solutions, with experience in nursery nutrition, diet formulation, and commercial research trials. He completed his PhD at Kansas State University and previously worked as a nutrition supervisor at Kekén in Mexico. His work focuses on nutritional strategies that improve production efficiency while controlling feed costs. Learn more from Dr. Julian Arroyave Jaramillo on The Swine Nutrition Blackbelt Podcast, available on all major platforms.