CropConnect 2021 Cancelled Due To COVID-19

Jul 28, 2020

The 2021 CropConnect Conference has been cancelled due to COVID-19. Below is a statement from the organizing committe:

The difficult decision has been made to cancel the 2021 CropConnect Conference, at the Victoria Inn Hotel and Convention Centre in Winnipeg due to the uncertainties regarding COVID-19 specifically relating to events of our size.

Our ag community’s well-being is our top priority. With so many unknowns the CropConnect committee felt that it was financially prudent and in everyone’s best interests that we follow the expert advice we are all receiving to limit or eliminate large group gatherings in order to continue to slow the spread of this virus in our province.

Please keep your calendars marked as planning is underway to virtually host four Annual General Meetings on February 10 & 11, 2021. Stay tuned for more details.

We appreciate your understanding and we look forward to staying connected with you and hopefully we will be back full force February 15&16, 2022.

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Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.