Husqvarna Group has signed an agreement to acquire the Brazilian company InCeres, a digital platform in the Professional light agriculture segment, according to a press release from Aug. 23, 2024. InCeres is an expert in soil analysis that facilitates decision-making and improves productivity for farmers. Its precise agriculture digital platform will act as the cornerstone for establishing Husqvarna Group's Total Farm Management offering in the Light Agriculture business unit within the Husqvarna Forest & Garden Division.
With climate change, farmland reduction, healthier food demand and an increasing population, Husqvarna Group anticipates that more food needs to be produced from less land, requiring new technologies and ways of working. By digitizing all activities and measurements on the farm and then generating AI-assisted agronomic advice, farmers can reduce this uncertainty and be empowered to make the right decisions for their specific issues.
"Our envisioned Total Farm Management solution can combine digital intelligence on the one hand and our mechanical solutions on the other hand. Such an offering will be truly disruptive, and Husqvarna Group aspires to be the first company to develop such a complete offering for light agriculture applications", says Mauro Favero, Light Agriculture President, Husqvarna Forest & Garden Division. "This offering will create go-to-market synergies with Husqvarna Group's current agriculture solutions, driving a higher conversion of light agriculture farmers into a unique and trusted Husqvarna one-stop-shop ecosystem that creates value, convenience, and efficiencies across the whole crop cycle."
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