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Farm Progress Show brings tech for all

The target of new ag technology may traditionally have been young, innovative farmers itching to get their hands on it after college or established farmers who knew the tech would pay off in efficiencies over vast acreage. But today, everyone wants the yield advantages and productivity technology offers.

At this year’s Farm Progress Show, at various field days, and on farms of all sizes, it is clear the attitude among manufacturers, retailers and especially farmers is “tech for all.”

The trend has been clear in planter accessories for years. Companies increasingly offer to retrofit items for downforce control, depth control, closing systems and display monitors. Instead of investing in a new, expensive planter, more farmers can retrofit their older planters to improve yields.

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Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies