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Farm Progress Show brings tech for all

The target of new ag technology may traditionally have been young, innovative farmers itching to get their hands on it after college or established farmers who knew the tech would pay off in efficiencies over vast acreage. But today, everyone wants the yield advantages and productivity technology offers.

At this year’s Farm Progress Show, at various field days, and on farms of all sizes, it is clear the attitude among manufacturers, retailers and especially farmers is “tech for all.”

The trend has been clear in planter accessories for years. Companies increasingly offer to retrofit items for downforce control, depth control, closing systems and display monitors. Instead of investing in a new, expensive planter, more farmers can retrofit their older planters to improve yields.

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Building Trust in Agriculture Through Better Storytelling

Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.