Canola producers, agronomists and industry representatives are gathering in Saskatoon for Canola Week meetings.
The event kicked off Tuesday with the President of the Canola Council of Canada talking about how important innovation has been for the industry and will continue to be going forward.
Jim Everson told the crowd that after weathering a couple of tough years we're seeing many promising signs of growing demand.
He says we continue to see growing demand for canola oil and a growing awareness of canola meal advantages as an animal feed ingredient.
"In addition to food and feed, we can add environmental solutions to our list of diversification opportunities. The market for low-carbon fuels to reduce GHG emissions is burgeoning, and canola is a great fit. Canola-based biofuels reduce lifecycle GHG emissions by up to 90%, compared to fossil fuels."
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