Producers are the backbone of the beef industry. No one is more dedicated to raising healthy cattle and stewarding the land than a farmer or rancher. To help producers share their stories and promote beef to their customers, NCBA, a contractor to the Beef Checkoff, created a new portal on the www.BeefItsWhatsForDinner.com website that provides access to a variety of assets and resources.
“We are here to serve producers, and we want resources to be readily available to make it easy for them to share information,” said Rashanda Cobbins, NCBA’s director of content strategy. “These materials will help drive a consistent message as well as drive demand for beef.”
An extensive library of Beef Checkoff-funded images, media, recipes and infographics are accessible by beef producers and stakeholders to assist in marketing and promoting beef. These resources, including beef cut and recipe imagery, lifestyle photography, how-to videos, fact sheets, and more are available for free through the Producer Resource portal. Whether direct-marketing beef, educating consumers at an event or networking with fellow producers, the Producer Resource portal is the one place to go for materials.
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