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New Program to Help Food Processors Recalibrate for Domestic Market

Protein Industries Canada (PIC) on Thursday announced a new $3-million program to help Canadian food and ingredient companies remain competitive in the wake of the ongoing uncertainty around trade with the US.  

The program will “support the development of new, or the reformulation of existing products, for the domestic market,” a PIC release said. 

“Now more than ever, it is vital that we support our Canadian ingredient manufacturers and food processors. Their ability to remain viable is key to Canada’s agriculture and food sector, and Canada’s domestic supply chain,” CEO of Protein Industries Canada Robert Hunter said. “This program will help our manufacturers and processors create or reformulate products for the Canadian market, using Canadian ingredients.” 

The Strengthening the Canadian Supply Chain Program will reimburse up to 75% of eligible costs to a maximum project cost of $200,000. To be eligible, projects must include at least one of the following: 

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

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Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."