New Program to Help Food Processors Recalibrate for Domestic Market

Mar 21, 2025

Protein Industries Canada (PIC) on Thursday announced a new $3-million program to help Canadian food and ingredient companies remain competitive in the wake of the ongoing uncertainty around trade with the US.

The program will “support the development of new, or the reformulation of existing products, for the domestic market,” a PIC release said.

“Now more than ever, it is vital that we support our Canadian ingredient manufacturers and food processors. Their ability to remain viable is key to Canada’s agriculture and food sector, and Canada’s domestic supply chain,” CEO of Protein Industries Canada Robert Hunter said. “This program will help our manufacturers and processors create or reformulate products for the Canadian market, using Canadian ingredients.”

The Strengthening the Canadian Supply Chain Program will reimburse up to 75% of eligible costs to a maximum project cost of $200,000. To be eligible, projects must include at least one of the following:

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Video: Agriculture Secretary Rollins Speaks at American Farm Bureau Federation Convention in Anaheim

One of the highlights at the 2026 American Farm Bureau Federation Convention in Anaheim, California, was an address by U.S. Secretary of Agriculture Brooke Rollins. During her remarks, she thanked America’s farmers and ranchers and said the Trump Administration is fully aware that food security is national security.

She also acknowledged the challenging times in Farm Country with low commodity prices and high input costs and said that’s why the President stepped in to help with the recent Bridge Assistance Program.

Montana Farm Bureau Federation Executive Vice President Scott Kulbeck says that Farm Bureau members are appreciative of the help and looks forward to working with the American Farm Bureau Federation and its presence in Washington, DC to keep farmers and ranchers in business.

Secretary Rollins said the Trump Administration is also committed to helping ranchers build back America’s cattle herd while also providing more high-quality U.S. beef at the meat case for consumers.

And she also announced more assistance for specialty crop producers who only received a fraction of the $12 billion Farmer Bridge Assistance (FBA).

It’s important to note that producers who qualify for Farmer Bridge Assistance can expect the Farm Service Agency to start issuing payments in late February. For more information, farmers and ranchers are encouraged to contact their local USDA Service Center.