Unique combination of qualities with consistency of size and sweetness
Olivia, a grape/mini-plum variety from Hazera, delivers profits to growers, shippers, and retailers. It produces consistently sized and flavored fruit across all conditions. Olivia was developed using traditional plant breeding techniques.
The Grower enjoys the fact that Olivia is easy to grow in all environments and weather. With resistance to Fusarium race 3, Fusarium Crown Rot, and nematodes, among standard resistances, Olivia eliminates the need for grafting and reduces the requirement for plant protection materials. Its vigor gives it a long growing season, producing anywhere from 14 to 25 trusses.
The Packer/Shipper benefits from Olivia’s firm fruit, which holds up well during prolonged transport from field to market. Its consistent fruit size makes it easy to pack.
Retailers get an attractive, flavorful red tomato with an extended shelf life. As a branded product, Olivia can command a premium price. Customers get a great-tasting, sweet tomato – its brix is 8-9 percent – that’s great for snacking.
“Olivia delivers consistency of fruit size and great flavor throughout the growing season,” says Yair Askira, Nafta Professional Manager at Hazera. “Reinforced resistance reduces exposure to protection materials, making it a better choice for growers and consumers.”
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