As it continues its journey towards an eventual opening, the Ontario Agri-Food Discovery Centre welcomed guest speaker Kerry-Leigh Burchill, director general of the Ottawa-based Canada Agriculture and Food Museum, to its annual general meeting to shed some light on what the group in Listowel can do to be successful.
As Burchill explained to attendees at the Thursday morning meeting, the agriculture industry is one that is very dynamic and ever-changing, meaning the Discovery Centre will have to continuously invest in lifelong education for its team.
“That you’re putting together a Discovery Centre intuitively expects that it is dynamic, but we really need to make sure that we continually support our staff and our volunteers to make sure that they are aware of those stories and can answer questions from the public because I can guarantee that the questions from the public are becoming more complex as they have access to more and more information and, oftentimes, misinformation,” Burchill said.
The Canada Agriculture and Food Museum, which boasts a working farm, has made an effort to make sure that no two visits are the same, Burchill added.
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