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Statement from ministers of International Trade and Agriculture and Agri-Food on U.S. repeal of Country of Origin Labelling

The Honourable Chrystia Freeland, Minister of International Trade, and the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, today issued the following statement in response to the United States amending its Country of Origin Labelling (COOL) regulation:
 
“Canada is very pleased that the U.S. has passed a law repealing discriminatory labelling requirements for beef and pork, and that today the U.S. Department of Agriculture amended the relevant regulations for this change to take effect. We are now reviewing the amendment.
 
“The World Trade Organization found COOL to be inconsistent with the United States’ international trade obligations, as it discriminated against Canadian cattle and hogs.
 
“This is a tremendously important development for our farmers and the economies of both our countries.”
 
Source : Government of Canada

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CEO’s of the Industry | John Prestage – Prestage Farms

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Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.