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This is What Showing Livestock is All About

Stock show kids are cut from a different mold. Driven by a purpose greater than themselves, they know it's up to them to help their animals thrive. I don’t know why this changes something in them, but it seems to equip them with an internal drive to push harder and work longer than others. In the end, they walk with a greater confidence and perspective. 

I think that’s why I love writing about young people who show livestock. Although their stories are different, common themes emerge.

  • A desire to help other people. 
  • A willingness to ask questions and seek to improve. 
  • A relentless pursuit of their dreams. 
  • A commitment to work harder than expected.
  • A belief in passing on what they’ve learned to others.
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Value of an Effective State & National Beef Checkoff Partnership

Video: Value of an Effective State & National Beef Checkoff Partnership

A strong future for the beef industry starts with teamwork, to ensure we’re all working together to move the industry forward. Valerie Bass, Executive Director of the Tennessee Beef Industry Council, explains the importance of the partnership between state and national cattle organizations and give insights on how Tennessee cattle producers promote beef on the state level.