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This is What Showing Livestock is All About

Stock show kids are cut from a different mold. Driven by a purpose greater than themselves, they know it's up to them to help their animals thrive. I don’t know why this changes something in them, but it seems to equip them with an internal drive to push harder and work longer than others. In the end, they walk with a greater confidence and perspective. 

I think that’s why I love writing about young people who show livestock. Although their stories are different, common themes emerge.

  • A desire to help other people. 
  • A willingness to ask questions and seek to improve. 
  • A relentless pursuit of their dreams. 
  • A commitment to work harder than expected.
  • A belief in passing on what they’ve learned to others.
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Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.