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This is What Showing Livestock is All About

Stock show kids are cut from a different mold. Driven by a purpose greater than themselves, they know it's up to them to help their animals thrive. I don’t know why this changes something in them, but it seems to equip them with an internal drive to push harder and work longer than others. In the end, they walk with a greater confidence and perspective. 

I think that’s why I love writing about young people who show livestock. Although their stories are different, common themes emerge.

  • A desire to help other people. 
  • A willingness to ask questions and seek to improve. 
  • A relentless pursuit of their dreams. 
  • A commitment to work harder than expected.
  • A belief in passing on what they’ve learned to others.
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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.