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Traceability Looms Large In Ongoing Negotiations With Chinese Government To Accept To US Beef

At the end of last year, the Chinese government expressed that it had interest in reopening their markets to American beef. Months later we’re still waiting on some sort of an agreement to come out of the negotiations that have since followed. That’s all part of the process though according to US Meat Export Federation CEO Phil Seng, who says this deal has been 13 years in the making. Radio Oklahoma Ag Network Farm Director Ron Hays spoke to Seng about where our two governments are currently in these talks.



“What we’re working on right now of course would be the terms of that opening, the terms of sale, if you will,” Seng reported. “Frankly, traceability looms very large.”

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Charting the Future with David Newman: Vision and Strategy as the New CEO

Video: Charting the Future with David Newman: Vision and Strategy as the New CEO

David Newman, the new CEO of the National Pork Board, shares his vision for leading the pork industry forward. In this message, he highlights NPB’s strategic goals and his priorities for the first 100 days and beyond:

Listening and assessing what’s working and where we can improve

Building on a strong foundation of plan, people, programs and product

Developing long-term demand for pork

Empowering state associations and producers

Improving the health of pigs and people

With a focus on strategy and impact, Newman is dedicated to securing a stronger future for pork and the producers who make it possible.