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Traceability Looms Large In Ongoing Negotiations With Chinese Government To Accept To US Beef

At the end of last year, the Chinese government expressed that it had interest in reopening their markets to American beef. Months later we’re still waiting on some sort of an agreement to come out of the negotiations that have since followed. That’s all part of the process though according to US Meat Export Federation CEO Phil Seng, who says this deal has been 13 years in the making. Radio Oklahoma Ag Network Farm Director Ron Hays spoke to Seng about where our two governments are currently in these talks.



“What we’re working on right now of course would be the terms of that opening, the terms of sale, if you will,” Seng reported. “Frankly, traceability looms very large.”

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How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.