Tractor Zoom Changes Iron Comps Platform Name to Tractor Zoom Pro

Sep 14, 2023

Tractor Zoom, a provider of farm equipment and heavy machinery valuation data and market insights, announced it is reintroducing the company’s Iron Comps software-as-a-service (SaaS) platform as Tractor Zoom Pro. The new brand name reflects the growing suite of products and services available from Tractor Zoom, the company says, while also reinforcing the company’s commitment to serving the evolving needs of its clients.

“While the name and logo are changing, the way the platform performs and the way we show up for our clients is not,” said Kyle McMahon, CEO and founder of Tractor Zoom. “Our ongoing dedication is rooted in listening to our customers. We have the unique opportunity for Tractor Zoom Pro to become synonymous with the data and technology needed to drive digital transformation, and we remain eager to equip our clients with this and equipment insights that are honest, accessible and actionable.”

Tractor Zoom Pro is used by 760 equipment dealer locations, over half the Farm Credit System, about 66% of the Farm Service Agency and many others, the company says. The new website, TractorZoomPro.com, provides a deeper look at the key solutions the platform offers, presents the audiences it serves and offers key market updates, resources and other thought leadership.

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Video: Dicamba Returns for Georgia Farmers: What the New EPA Ruling Means for Cotton Growers

After being unavailable in 2024 due to registration issues, dicamba products are returning for Georgia farmers this growing season — but under strict new conditions.

In this report from Tifton, Extension Weed Specialist Stanley Culpepper explains the updated EPA ruling, including new application limits, mandatory training requirements, and the need for a restricted use pesticide license. Among the key changes: a cap of two ½-pound applications per year and the required use of an approved volatility reduction agent with every application.

For Georgia cotton producers, the ruling is significant. According to Taylor Sills with the Georgia Cotton Commission, the vast majority of cotton planted in the state carries the dicamba-tolerant trait — meaning farmers had been paying for technology they couldn’t use.

While environmental groups have expressed concerns over spray drift, Georgia growers have reduced off-target pesticide movement by more than 91% over the past decade. Still, this two-year registration period will come with increased scrutiny, making stewardship and compliance more important than ever.