Tractor Zoom Changes Iron Comps Platform Name to Tractor Zoom Pro

Sep 14, 2023

Tractor Zoom, a provider of farm equipment and heavy machinery valuation data and market insights, announced it is reintroducing the company’s Iron Comps software-as-a-service (SaaS) platform as Tractor Zoom Pro. The new brand name reflects the growing suite of products and services available from Tractor Zoom, the company says, while also reinforcing the company’s commitment to serving the evolving needs of its clients.

“While the name and logo are changing, the way the platform performs and the way we show up for our clients is not,” said Kyle McMahon, CEO and founder of Tractor Zoom. “Our ongoing dedication is rooted in listening to our customers. We have the unique opportunity for Tractor Zoom Pro to become synonymous with the data and technology needed to drive digital transformation, and we remain eager to equip our clients with this and equipment insights that are honest, accessible and actionable.”

Tractor Zoom Pro is used by 760 equipment dealer locations, over half the Farm Credit System, about 66% of the Farm Service Agency and many others, the company says. The new website, TractorZoomPro.com, provides a deeper look at the key solutions the platform offers, presents the audiences it serves and offers key market updates, resources and other thought leadership.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.