Tractor Zoom Changes Iron Comps Platform Name to Tractor Zoom Pro

Sep 14, 2023

Tractor Zoom, a provider of farm equipment and heavy machinery valuation data and market insights, announced it is reintroducing the company’s Iron Comps software-as-a-service (SaaS) platform as Tractor Zoom Pro. The new brand name reflects the growing suite of products and services available from Tractor Zoom, the company says, while also reinforcing the company’s commitment to serving the evolving needs of its clients.

“While the name and logo are changing, the way the platform performs and the way we show up for our clients is not,” said Kyle McMahon, CEO and founder of Tractor Zoom. “Our ongoing dedication is rooted in listening to our customers. We have the unique opportunity for Tractor Zoom Pro to become synonymous with the data and technology needed to drive digital transformation, and we remain eager to equip our clients with this and equipment insights that are honest, accessible and actionable.”

Tractor Zoom Pro is used by 760 equipment dealer locations, over half the Farm Credit System, about 66% of the Farm Service Agency and many others, the company says. The new website, TractorZoomPro.com, provides a deeper look at the key solutions the platform offers, presents the audiences it serves and offers key market updates, resources and other thought leadership.

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Video: Sweetener Effects on Gut Health - Dr. Kwangwook Kim

In this episode of The Swine Nutrition Blackbelt Podcast, Dr. Kwangwook Kim, Assistant Professor at Michigan State University, discusses the use of non-nutritive sweeteners in nursery pig diets. He explains how sucralose and neotame influence feed intake, gut health, metabolism, and the frequency of diarrhea compared to antibiotics. The conversation highlights mechanisms beyond palatability, including hormone signaling and nutrient transport. Listen now on all major platforms!

“Receptors responsible for sweet taste are present not only in the mouth but also along the intestinal tract.”

Meet the guest: Dr. Kwangwook Kim / kwangwook-kim is an Assistant Professor at Michigan State University, specializing in swine nutrition and feed additives under disease challenge models. He earned his M.S. and Ph.D. in Animal Sciences from the University of California, Davis, where he focused on intestinal health and metabolic responses in pigs. His research evaluates alternatives to antibiotics, targeting gut health and performance in nursery pigs.