USMEF Chair Randy Spronk joined a team of representatives from the Indiana Soybean Alliance (ISA) to meet with prospective buyers and study market opportunities for U.S. soybeans and red meat in Indonesia. USMEF member ISA, which has developed strong trade relationships providing soy protein in Indonesia, coordinated with USMEF staff on the day-long event.
USMEF ASEAN Director Sabrina Yin and Indonesia Representative Arrofi Satrio Alam set up a meet-and-greet for the ISA group with Indonesian meat importers and presented a market overview about opportunities and challenges for U.S. red meat in the region. USMEF then led the ISA group to Food and Hotel Indonesia, one of the ASEAN region’s largest food trade shows.
“Indonesia has a young and growing population of 279 million and 13% of the population is not Muslim. That’s about 36 million people, which for U.S. pork is an export market about the size of Canada,” says Spronk. “There are opportunities to develop markets in regions of Indonesia where a high percentage of the population is non-Muslim.”
U.S. pork market share in Indonesia grew from 11.5 % in 2023 to 38.5% in 2024, largely due to reduced supply from the European Union. In the first half of 2024, U.S. pork exports to Indonesia increased 21% to 380 metric tons and 14% in value to $1.5 million. USMEF has been conducting promotions at upscale retail outlets in targeted markets to grow awareness and differentiate U.S. pork as high-quality.
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