Website Could Help Beef Producers Improve Marketing Decisions

Because strategically marketing cattle could mean a vast difference between profit and loss these days, decision support tools like BeefBasis.com are especially helpful in managing that risk. The site offers comprehensive market data, various calculators and forecaster tools.

 

 

Glynn Tonsor, associate professor of agricultural economics at KSU, says the website is a great resource for determining the right time to sell backgrounded cattle. Specifically, the Value of Gain forecaster may help producers who are considering the value of additional weight gain versus what is cost to put those pounds on. The tool is tied to the feeder cattle futures market and allows producers to look at prices in specific locations.

 

 

 

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.