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Website Could Help Beef Producers Improve Marketing Decisions

Because strategically marketing cattle could mean a vast difference between profit and loss these days, decision support tools like BeefBasis.com are especially helpful in managing that risk. The site offers comprehensive market data, various calculators and forecaster tools.
 
Website Could Help Beef Producers Improve Marketing Decisions
 
Glynn Tonsor, associate professor of agricultural economics at KSU, says the website is a great resource for determining the right time to sell backgrounded cattle. Specifically, the Value of Gain forecaster may help producers who are considering the value of additional weight gain versus what is cost to put those pounds on. The tool is tied to the feeder cattle futures market and allows producers to look at prices in specific locations.
 
 
 
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Lanxess Showcases Biosecurity in Action at World Pork Expo

Video: Lanxess Showcases Biosecurity in Action at World Pork Expo

At the 2025 World Pork Expo, Dr. Gisele Ravagnani of Lanxess joined Rachel for an engaging booth interview and live demonstration. The session began with a quick overview of Lanxess products and branding, followed by a hands-on outdoor demo in the barn area. Dr. Ravagnani showcased how to properly mix the product and apply it using a hand sprayer, foot bath, and surface treatment. The combination of visuals and real-world application gave producers a clear, practical look at how these solutions can be used on-farm, with Rachel guiding the conversation through educational, hands-on questions.