Farms.com Home   News

Which Sale Barn is Best?

Dr. Andrew Griffith

When it comes to sale barns, are we comparing ‘apples to apples?’

When it comes to sale barns, are we comparing ‘apples to apples?’

A question was recently asked concerning where a person should market their calves. There are many people who think marketing calves at one sale barn is better than marketing at another sale barn. There is no way to convince those people otherwise, and there is nothing wrong with agreeing to disagree. However, if those same people have one bad experience at the sale barn they think is the best then they decide that particular livestock auction is terrible.

The simple truth of the matter is that 99 percent of the time the cattle will bring exactly what they are worth regardless of the livestock auction they are sold through. There are instances when some cattle bring less than their true value due to a certain buyer missing a sale, but these are rare cases.

The issue with most peoples’ disgruntlements concerning the price received is when they compare the price they received to what others received. This happens when they are trying to compare apples to oranges and they are actually comparing chocolate covered strawberries and iceberg lettuce.

Source : osu.edu

Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.