Women integral to agriculture industry

Mar 08, 2022

Tuesday, March 8 is International Women's Day.

Laura Lazo is chair of Manitoba Women in Agriculture and Food.

She talked about the importance of the day.

"It's very important. It mobilizes people all around the world. It is a day where people take stock of the contributions that women make to society and to industry. It's very important that women and businesses take stock of the importance of what they do because it raises awareness."

Lazo says women are integral to the agriculture industry.

"Women play an absolute essential role in agriculture. There is no question about it. The question is how much we know about that. How much we understand the impact of women. Women are involved in every part of the farm. They can be operating equipment, they can be running errands, looking after the family, looking after HR needs, the finances, etc."

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.