Broiler meat demand rises despite production dip
In 2024, chicken continues to dominate the American meat market, with demand for broiler meat increasing by 2.1% from the previous year. This increase is highlighted in the USDA's July Livestock, Dairy, and Poultry Outlook, which also revised down the forecast for broiler production to 46.78 billion pounds, a slight 0.8% rise over 2023.
Despite a minor decrease in May's production figures, dropping to 3.99 billion pounds, and a reduction in average broiler weights, the per capita consumption of broiler meat has soared to 101.6 pounds. This uptick is largely influenced by the escalating prices of meat substitutes like beef, which has made broiler meat a more attractive and economical option for consumers.
The ongoing preference for chicken over other meats is a testament to its entrenched position in the diet of American consumers. It remains just 9 pounds short of the combined per capita demand for all red meats, underscoring its importance and popularity.
The resilience of broiler meat demand amidst fluctuating production levels and economic uncertainties speaks volumes about the adaptability of the poultry industry and the sustained consumer interest in chicken as a dietary staple.
As the industry navigates these challenges, the focus remains on meeting consumer needs while adapting to market dynamics and price sensitivities.