Carolina Panthers and Denver Broncos will meet this Sunday in San Francisco
By Diego Flammini
Assistant Editor, North American Content
Farms.com
The real entertainment of this Sunday’s Super Bowl between the Denver Broncos and Carolina Panthers may not even be part of the football game.
Coldplay’s half-time show performance might be a spectacle, but what makes Super Bowl Sunday one of the most anticipated days of the year are the commercials that air during the game.
Past commercials that have gained widespread recognition have promoted countless items including beer, potato chips, tires and even agriculture.
Here are five past Super Bowl ads that highlight agriculture, its products and its families:
“Farmer” by Ram Trucks
With Paul Harvey’s 1978 “So God Made a Farmer” speech providing the backdrop, the commercial uses still images of agricultural equipment, the faces of farmers and their hard-working hands to pay homage during Ram’s “Year of the Farmer” campaign.
“Romance” by Chevy
A farmer loads a bull into a trailer on the back of his truck. As the truck pulls away, the song “I Believe in Miracles (You Sexy Thing)” begins to play. The commercial follows the bull to his temptation island where some very eligible bachelorettes await his arrival.
“A Mother’s Love” by Monsanto
The commercial, part of Monsanto’s America’s Farmers campaign, centers on the importance of mothers in urban and rural settings. The commercial reminds us that throughout the day, there’s evidence of farmers and how much they contribute to daily life.
“Got Milk?” by America’s Milk Processors
A kitten stuck in a tree, a bank robbery and even an alien invasion can’t stop Dwayne “The Rock” Johnson from getting milk for his kids.
“Gangnam Style” Pistachios, by Wonderful Pistachios
South Korean pop star Psy lends his hit Gangnam Style and his dance moves from the video to encourage people to eat more pistachios. When they do, they’re to “Crack it Gangnam Style!”
Last year’s Super Bowl between the Seattle Seahawks and New England Patriots drew 114.4 million viewers – making it the most watched broadcast in U.S. television history.
At the time, advertisers were paying approximately $4 million for a 30-second commercial and $8 million for one minute of air time.
Ads for this year’s game are expected to cost advertisers $5 million for 30 seconds, or $166,666 per second.
For a commercial during Super Bowl I in 1967, it cost advertisers about $42,000.