By: Farms.com
The U.S. Dairy Export Council (USDEC) is driving innovation in Southeast Asia with U.S. dairy proteins. Recognizing Southeast Asia's increasing health consciousness, USDEC is tapping into the significant demand for better nutrition. Their market research in the region reveals a dissatisfaction among consumers with their current protein intake, presenting a ripe opportunity for U.S. dairy suppliers.
USDEC's efforts include educational programs, workshops, and partnerships, aiming to differentiate U.S. dairy proteins from competitors, including plant-based proteins. With misinformation about protein sources on the rise, USDEC's initiatives focus on enhancing understanding among customers and opinion leaders about the benefits of U.S. dairy proteins.
At the forefront of these initiatives is the state-of-the-art U.S. Center for Dairy Excellence in Singapore, where USDEC conducts market research, provides expertise, and offers educational workshops. These activities aim to empower Southeast Asian food and beverage manufacturers with knowledge about dairy proteins' multifunctional benefits, like high solubility and nutritional quality.
Highlighting the potential, a Southeast Asia Beverages Landscape Study commissioned by USDEC shows strong demand for high-quality protein, with significant consumer dissatisfaction in countries like Singapore and Indonesia. This creates a prime opportunity for U.S. food formulators to introduce or reformulate products with added protein.
The economic growth in Southeast Asia, coupled with rising household incomes and evolving diets, supports the bright prospects for dairy demand. In 2022 alone, U.S. dairy export value to Southeast Asia rose by 22%, reaching a record $1.68 billion.
USDEC's activities, including workshops and product development challenges, not only educate but also foster innovation, showcasing U.S. dairy proteins as a superior choice in meeting daily nutritional requirements.