Farms.com Home   News

Minister MacAulay announces new funding to help promote Canadian maple syrup around the world

Ottawa, Ontario – Agriculture and Agri-Food Canada

Maple syrup is an iconic Canadian export, and people around the world enjoy Canada's delicious, top-quality maple products, with exports reaching $615 million last year.

To build on Canada's strong reputation as a supplier of maple syrup in key foreign markets, today, the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced up to $3.6 million to the Québec Maple Syrup Producers (QMSP) through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

This investment will allow the QMSP to increase the promotion of Canadian maple products and boost sales in Germany, the United Kingdom, Australia, and Japan. Promotional activities will highlight maple syrup's versatility in cooking and baking, its nutritional value, and its sustainability through print and digital content, social media campaigns, podcasts, conference attendance, and more.

Source : Canada.ca

Trending Video

Ag Policy Agenda

Video: Ag Policy Agenda

Today it has been a busy couple of weeks in our Nation's Capital as our government is switching administrations. That means a lot of new faces and policies to get acquainted with in the year ahead. We were joined earlier this week by Nebraska Extension Policy Specialist Brad Lubben to discuss how this new administration could shape future Ag policy.