Walmart Canada is now sourcing beef from certified sustainable farms and ranches according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB).
Additionally, Walmart is sourcing a large enough quantity of beef from sustainable sources for its 'Your Fresh Market' brand beef patties that it has been granted permission to include a sustainability certification label on each package.
Walmart is the first grocery retailer in Canada to achieve this milestone.
Walmart Canada sources 100% of its beef in Canada.
"Walmart Canada has been a strong partner on our sustainability journey. We're delighted that they are now showcasing the CRSB Certified label in Walmart stores across the country. The label will help Canadians understand the sustainable practices that are used and how their food is raised, so that they can better understand how that contributes to a sustainable food system. We want all Canadians to feel confident that in choosing CRSB-certified products, they are making the right choices for themselves and their families, and for our planet, while also supporting farmers and ranchers across Canada," said Anne Wasko, Chair of the CRSB.
Established in 2014, the Canadian Roundtable for Sustainable Beef (CRSB) is a collaborative, multi-stakeholder organization focused on advancing environmental, social and economic sustainability in the Canadian beef industry. The CRSB's Certified Sustainable Beef Framework, known as CRSB Certified, was developed to recognize sustainable practices through 3rd party certification, support sustainable commitments for retail and foodservice companies, and build consumer trust through credible, science-based claims about sustainable beef production in Canada.
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