Ram Trucks looks back on their successful year in their blog:
As 2014 comes to an end, there’s no denying that it was an incredible year for Ram Trucks. It was a year filled with guts, glory and hard work—and when you combine hard work with a Ram truck, there are no limits.
Here’s a look at why 2014 was undeniably the year of Ram Trucks.
High Praise from the Experts When it comes to trucks, the competition can be tough. In 2014, Ram trucks took the competition to the next level and earned numerous titles and awards, and not to mention some serious bragging rights.
2014 Ram 1500 Motor Trend Truck of the Year Truck of Texas
2015 Ram 1500 Autobytel Pickup Truck of the Year Green Car Journal’s Green Truck of the Year Esquire Magazine’s Truck of the Year
2015 Ram 2500 Heavy Duty Truck of Texas
2015 Ram Power Wagon® Off-road Truck of Texas
We’re Country Strong Country music stands for the simple things in life. Behind every country song is a story— and we’d like to think the same about our trucks. In 2014, Ram trucks took on the world of country music and grew within the industry.
This year we launched a “Guts. Glory. Ram. Country” playlist on Spotify. Our playlist features everything from George Strait to Florida Georgia Line—giving you the perfect playlist to turn up when you hit the open road.
Throughout 2014, we maintained our strong partnership with country music artist Easton Corbin. Easton is a strong advocate for the Future Farmers of America, which is an organization we are proud to support. Through our partnership with Easton, we have been fortunate enough to strengthen our relationship with farmers and the world of agriculture.
Also this year, country superstar Miranda Lambert was announced as Ram Truck’s newest brand partner. Miranda represents everything that the Ram brand stands for. She’s a tough, hard-working woman that proves that men aren’t the only ones who can own and drive a truck.
The partnership was announced in November, and we have already helped raise over $60,000 for Miranda’s Mutt Nation Foundation by auctioning off a customized Ram Laramie Longhorn. The partnership has only just begun, and we couldn’t be more excited for what’s to come in the New Year.
We Laid Out “The Facts” It’s no secret that Ram trucks is the fastest-growing truck brand in America. This year, we launched a campaign called “Just the Facts”. Like the title says, it was a simple, fact-based approach to finding the Ram truck right for the job at hand. No glamour, no nonsense, justreal people doing real jobs using their Ram trucks.
We Respect the “Ram Life”
Our trucks are lifestyle vehicles. They are made to help make your everyday life easier. We know how hard you work. We respect how hard you work. That’s why we’ve worked hard to give you a truck that will get the job done and cater to your specific lifestyle.
For the hunter—our trucks will help you dominate the outdoors. Hunting is a passion sport, and we believe that our trucks are passion vehicles. We will get you (and your hunting gear) where you need to be, to help prepare you for the hunt.
For the worker—our trucks will help you get the job done. We respect and recognize the fact that Ram truck drivers roll up their sleeves and work hard everyday. From the towing capabilities to the extra storage you need in the RamBox®, we’ve created a truck that is the perfect business partner.
For the family—our trucks will help keep your precious cargo safe. Ram trucks are built to withstand the toughest of conditions. Regardless of what you use your truck for, rest assured that all those who ride along with you will do so safely.
Giving Hope to the Small Business with Big Dreams This past year was an exciting time for the commercial truck world, with the unveiling of the All-New 2015 Ram ProMaster® City.
This commercial vehicle stands out with best-in-class features including 131.7 cubic feet of cargo space, a 1,883-lb maximum payload, and an unsurpassed 2,000-lb towing capability. Whether the job is heavy-duty hauling, or helping make deliveries from your small business to your valued customers, the 2015 Ram ProMaster City is designed and engineered to tackle any job.
The Best Is Yet to Come With another incredible year for Ram Trucks behind us— we couldn’t be more excited for what’s to come. We’d like to thank all of our current and future Ram Truck owners for the continued support, and being a part of our 2014 success. We wish you a safe and glory-filled holiday season!