U.S. Beef Roadshow Promotions in Full Swing This Spring in Korea

Elaborate displays for U.S. beef are up in numerous warehouse outlets in Korea this spring. Prominently positioned, the displays generate heavy foot traffic in participating outlets, especially as the aroma of freshly grilled U.S. beef samples entice consumers.  

Roadshow promotions include product sampling and will take place this spring at 21 outlets of Traders Wholesale Club, 12 outlets of Lotte Mart and Lotte Mart Maxx, and 24 outlets of Homeplus.

In addition to increasing sales volumes, the roadshow promotions further a USMEF objective of positioning U.S.